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La Terraza Cafe

La Terraza is a local coffee house specializing in a variety of coffee based drinks, fresh juice, pastries, salads, soups, and sandwiches. Their goal is to provide the community with a place to gather and enjoy delicious drinks and food. La Terraza also serves as a local art gallery and performance space available to local artists and musicians. The owners of La Terraza are heavily involved in the community.

What I loved about this project is how influenced the direction was by the culture of East LA. The murals are so beautiful, meaningful and expressive. You immediately know where you are when you see them. It was important to the cafe owners that it remained genuine and fitting to its location.

See the identity design here.

La Terraza Cafe